Will Maharaja smile back?

In 1953, the government passed the Air Corporations Act, giving birth to two corporations. Now after 68 years Tata Group will get back their Air India.

The Horlick Mountains

Horlicks is a nutritional drink made from wheat, malted barley and milk. It is a famous global malt beverage fortified with iron and essential vitamins.

Aspirin’s journey

One of Bayer's greatest successes was aspirin, which was originally derived from willow tree bark.

Two ACTs

ConAgra and ITC's connections

Tobacco as a cure

Believe it or not, smoking was actually touted as a treatment for asthma by physicians in the mid-19th century.

The foot soldiers

In the advance guard of every reform movement are enthusiasts who work with untiring zeal. And they are known as 'The Pioneer'.

Agricultural Subsidies and the Growth of the Drug

How US's agricultural Subsidies were/are Fueling the Drug Trade?

The Making of Marico

Mariwala were once just an oils traders. Today, one of their offshoot (Marico) is an FMCG giant.

The mystery of MCC colours

The Marylebone Cricket Club (MCC) is the world's most famous cricket club. Know more about their GIN connection.

History of face cream

One of the first people who used cold cream was Galen, a physician working in second century Greece. He made it by mixing white wax and olive oil.

The magical mineral

" Diamond " is a recent loanword that replaces the earlier traditional term " adamantine ."

The first brandy

The spirit distilled from the fermented juice of fruit, called brandy, is among the most important beverages in the world.

Williamson Magor: Victim of a massive debt trap

Entrepreneurship is both admirable and dangerous. At times “high risk, high reward” bets bring the thrill. But then, not all stories prove to be happy ones.

The Stag story

This is the story of how India’s first umbrella brand came to be. The journey started when the Mumbai-based Ebrahim Currim who chose to make a living from repairing umbrellas in 1860.

From ideology to modernity: The 30th anniversary of LPG

In 1991, a tumultuous year of failing monsoons, chaotic politics, and a severe balance of payments crisis, the minority Congress government of P.V. Narasimha Rao introduced a New Economic Policy (NEP).

Story of Automation

How the early days of computers planted the seed for Mary Shelley’s Frankenstein and also gave the break to Edgar Allan Poe for his invention of the detective story.

The Story of Zomato

Burrp was the first food tech company in India followed by Zomato; both tried to bring technology to the restaurant search and discovery space.

The Narrative of Zomato's IPO

Everyone loves a delightful story. We love to read them and think about their meanings, actions, and implications. What constitutes a great story? The answer lies in how well your story is crafted and how far you take them. So, let’s see how good this Zomato’s story is.

The Soap War of India

By 1955 more than half of all soap in Britain would consist of synthetic detergents. Around the same time, the detergent industry got started in India in 1957, when the first synthetic detergent was made in Bombay.

18th June in Goa

When a Goan physician called his friend in his home, it sowed an ember of HOPE among the people. And, how the narration of the related events on a cinema gave us an ICON.

A Radio Brand: Binaca

In the 1970s, Hindi music lovers would tune in every week to listen to Binaca Geetmala, a popular countdown show of Hindi film songs.

SteelMint: Desi Data Masters

Today's startup’s ecosystem is crowded with people talking, screaming & shouting about their brand. But then, building a startup requires an immense amount of patience with outcomes.

The Indian Monsoon Story

Sunshine, rains, storm, squalls—it’s all in a day’s work for the monsoons. The monsoon brings with it more than just winds.

The beauty soap of film stars

In the 1920's, the makers of Lux started a campaign for their soap in India. They sought to position it as 'The Beauty Soap of Filmstars' .

Karkhana Zinda Tilismath - Since 1920

Har Ghar Ki Dawa, Zinda Tilismath! One of the most trusted remedy passed on by generations (in Hyderabad) to treat many household ailments.

Indian Life Insurance Sector

Let us look at the key milestones that life insurance sector has gone through in independent India.

Mughal-E-Azam: The surrounding drama

The film has exceptional production value and grand sets. But, this post is about the incident when it was to be released in Pakistan.

How a self-taught CA developed popular investing platforms?

Stock trading has become more complicated and overwhelming than ever before. There is an endless sea of information about stock trading and trying to make sense of it all can be a daunting task.

BAAP (Buy-at-any-price)

A few months back, many in Indian stock heard a term maybe for the first time: BAAP (Buy-at-any-price). But, then like many things in life, it had its own history, though from the infamous NIFTY-FIFTY.

Baidyanath: The Legacy of Ayurveda

About a Century-old company, their origin (role of SHIVA in that), e-commerce, and how are the family related to Politics and the Poster boy of the Indian internet.

The ENO Story

The brand ENO began in the 19th century in the port city of Newcastle, England, when young pharmacist James Crossley Eno wanted to solve digestive problems.

Jockey: There is ONLY one

In the Indian Investment circle, an often told JOKE is, "If you have forgone your love for Jockey's UG and instead opted for its stock" <2 decades back>, how much more money you would have today.

Hindustan Motors: the iconic and historic car makers

How India's pioneering automobile manufacturing company, that become the most enduring icon of the Licence Raj, is now a part of our history?

Bad luck to any man

Four nations have all claimed rightful ownership of it, while it in another country now. The story of its movement.

The history of computed tomography

Today CT Scan is a very important Medical test. But, #DoYouKnow Beatles’ contribution in its origin.

The iconic Indian dark rum

How we define an iconic brand? One which outlives their creators. And, in our generation, OLD MONK is one of that Iconic Brand.

The fairytale success of Lijjat Papad

Long before Playboy’s bunnies were the Nari Shakti in our generation, there was another rabbit.

Gama and the Rise of Yoga

How the Great Gama is related to the rise of Yoga in India (accidentally and through his brother).

Mr. Parry of Parry's Cornerwale

One Man much heritage-From Sugar business (Parry's Coffee Bite) to an AgroGiant in Making. Coincidentally most of the business is now run by an equally amazing business Group.

The Making of an Agrochemical giant from india

The Shroffs, another story of how "Success stories start with failure" with an element of Make In India. All this leading to the making of an Agrochemical giant from India.

British India Corporation and Mundhra Affair

Once an Iconic company from Kanpur, how this company got involved with post-independence first scam.

The Man who talked to machines.

How a farmer’s son once became India’s fourth-largest industrialist. The Man whose Clan are today's Biggest Maker of Steel In India.

The Great Gambler of Borrowed Capital

Almost all the entrepreneurs are gamblers, but then most of them gamble with their blood, sweat, and money. A post about a Man who wanted to be the next Dhirubhai Ambani of India.

Faqir Chand Kohli and his role in India’s IT revolution

Kohli’s out-of-the-box thinking made TCS the first Indian software and services company to set up an overseas unit in New York.

Tata War Babies

Post WW1, Tata’s launched many companies, including a Bank. Given their reputation, and brief post-war economic boom, investors fought to subscribe to these new issues.

Thomas Lipton: The Man Who Invented Himself

Mr. Lipton created his own currency, expanded the tea market, and played a huge role in world sports.

The longitude and British Empire

Galileo to Sir Issac Newton tried hard to get the answer for the Longitude Problem. Eventually, a self-trained carpenter gave the mechanical solution—a clock that would keep precise time at sea.

Days of Missed call

Before Data was not Oil. Get to know more about the story of how our telecom adventure got kick-started 25 years back.

The Story of Bombay Stock Exchange

Another Parsi contribution in Bombay Story. Scams. And, Who coined the Sensex?

Spices: A Chilli and Pepper Story

Tea and Coffee laid the foundation of today’s consumerism, Cotton made Capitalism and changed many things, as we live in. But, what predated all these commodities in its global impact?

Haldiram: Their Men and Women

Unknowingly, Mr. Haldiram started the Indian snack food industry into the world of branding. Read this Story and know more about the Male and most Female protagonists.

The women who knew too much

Shakuntala Devi was India’s prodigy, she never attended school in her younger days, but grew up to become one of the greatest mathematicians.

Maritime History of Andhradesa

An interlinked story of their past, their Roman connects, Kalamkari, the rise of their communities as construction magnets in present India and the enigma of Buddhism. All related to their maritime history.

Swadeshi Movement

The story of Swadeshi Movement and how it shaped our trade and industries.

Maritime Trade History of Kalinga

Long before Ottoman and Arab did their Islamization, followed by West’s Globalization, there was something called Indianization. And, the Kingdom of Kalinga (before Pallavas) was the epicenter of this.

Shekhawati region: Hub of Army & Traders

How a Bunch of Firangi Trader in their pursuit of economical gain will trigger two-family occupations in the Shekhawati region of Rajasthan.

How Cotton Shaped our World?

Cotton was once located at the intersection of industrial, financial, & agricultural relations of exchange & production, connecting more than a billion people to each other through routes that span agriculture, trade, & textile manufacturing.

The Original Equity Cult of India

Dhirubhai Ambani floated Reliance Industries on the stock market in 1977, becoming an icon to India’s first generation of retail investors.

Newton and the bubble

Isaac Newton was a genius of his age, and we all know this. But he also had Bubble Investments. Post which he said: “I can calculate the motions of heavenly bodies, but not the madness of people”

The Parsis of Bombay

How Parsis laid the foundation of the modern Bombay. Earliest to enter Trade & modern industries, and able to maintain their lead-in until the end of World War I.

Making of Tea: Capitalism, Culture, and More

A 3-letter commodity that will topple a kingdom, create a new nation, forced China to get out of self-imposed isolation, create a sea-ports, and will become a symbol of consumerism.

The Ramanand Sagar's EPIC

It is interesting to know how Ramanand Sagar's success presented Ramayan through Television when TVs had a very limited presence in India.

The Invention of Glass and its Hummingbird Effect.

How Glass changed our world with it's Hummingbird effect: An innovation, or cluster of innovations, in one field ends up triggering changes that seem to belong to a different domain altogether.

Origin of Asian Paints

How well do you know about the origins of some Indian Occupational Surnames?

There are many Indian surnames that were named after the occupation. Gandhi was ‘perfumer’ (derived from gandh गंध, meaning smell), Jhaveri, the ‘jeweller’, Kapadia - Cloth (Kapada) seller.

Brand Story of Tilda

Remembering Karl Marx

His theories on dialectical materialism and historical materialism – have inspired Marxist revolutionaries in different countries to cause popular uprisings and revolutions and social changes.

Brand Story of Britannia

Britannia biscuits have a rich heritage of over a century.

Lalit Modi: Man of Many Season

Germany's Biggest Business Family War

One of the most famous stories in the history of business is the feud between the Dassler brothers, Adolf and Rudolf. The brothers had co-founded a company before World War II and had split it up afterwards.